India’s Mahindra & Mahindra is a $6+billion (US) diversified company whose CEO was interviewed in the July-August 2008 Harvard Business Review magazine.
We like what he had to say about creativity and innovation and share some excerpts for your consideration as smart moves.
“I’m convinced that Indian companies have almost caught up with the productivity frontier today. What’s going to distinguish us in the future is our ability to make products and services that capture the customer’s imagination.”
“I want us to observe the customer for hours, watching the person, say, vacuum floors. We will come away with tons of ideas about what a vacuum cleaner should do and what it should look like. Magic happens when companies observe customers in that way and develop new products and services accordingly.”
“So you need Insight, Design, Experimentation, Added value, and Sales plans for innovation to work. IDEAS.”
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