Sunday, October 5, 2008

Philanthropy – Paul Newman Style


On 26 September, Paul Newman, the globally acclaimed film actor passed away. But it seems the truly lasting impact of the man goes far beyond his iconic acting talent. His creation of Newman’s Own brand of food products, since its inception, has donated 100% of its after tax profits to philanthropic projects world-wide, totaling more than $250 Million (U.S.) to date. From helping children with life threatening diseases, to improving the safety of drinking water, he used his popularity and celebrity status to help fund important social projects and address community needs around the world. He also helped found the Committee Encouraging Corporate Philanthropy (CECP) that now includes over 150 major corporations and 175 Chief Executive Officers, responsible for over $10 billion of annual corporate philanthropic gifting. We hope all global business leaders will follow Mr. Newman’s example, and continue to re-invest in their communities through philanthropic action…because this is, of course, a SmartMove!

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